Some examples of the projects I worked on with Baumatic.
Established in 1992, Baumatic has experienced rapid expansion over it's short history. In November 2013 Baumatic was acquired by Hoover, a brand with a strong 100 year heritage, and today is stocked by over 2000 retailers.
Griddle Plate Composite
Imagery to show Baumatic's griddle plate created using stock imagery and a product photo.
Dishwasher Concept Images
Dishwasher concepts based on ovens within the Baumatic range.
Adobe Illustrator // Adobe Photoshop
Full Mock Up
Mock up of final "Horizonte" oven design.
Teaser Oven Shot
A teaser shot of a new oven design for a trade show.
Google SketchUp // Bunkspeed Shot // Adobe Photoshop
Ogi was the final project of my Product Design and Innovation course at The University of Portsmouth.
According to the July 2011 House Price Index: “The average mix-adjust-ed house price in July stood at £215,146, while London has the highest average house price at £347,271” (Communities and Local Government, 2011, p.5).
I based my design on the floorplans of a studio apartment listed in London. The living space was listed as around 30 sq. m, making it the perfect base for any potential designs.
Initial research showed that users lacked general storage space, as well as a lack of desk space and kitchen utensil storage. By breaking down the problems room by room, it was possible to identify items that could serve as a bridge between the two spaces. For example, in a studio apartment the living and dining areas are combined, meaning one piece of furniture could solve a problem from each of these spaces.
With the common problems identified, my initial ideas were sketched and analysed and any ideas that didn’t meet the criteria set out by the PDS, or did not seem visually appealing, were either changed or completely scrapped.
I called the solution Ōgi, the Japanese for ‘Hidden Purpose,’ as a nod to the Japanese influence for the project.
Ōgi combines the working area, living area and eating area of a home into two pieces of furniture.
Fold-up dining chairs are stored in the back of the TV stand to free up space when they are not in use, and the dining table becomes a desk, creating a separate working environment.
A flyer designed to advertise a bank holiday beer festival. 2,500 flyers were printed and delivered to local villages, resulting in the beer festival doubling the previous years turnover in just one day.
Adobe Photoshop // Adobe InDesign
A set of guidelines sent to electrical retailers to demonstrate how the relevant POS materials should be displayed. This showcases the display tags, show cards, redemption leaflets and web banners designed for the campaign.